Market Trends

Study highlights top reasons for email personalization

Posted on Sep 29 2014 by

According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing so.

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Study analyzes student loan trends

Posted on Sep 26 2014 by

Consumer debt for every major consumer lending category has decreased over the past few years, except for student loans.

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HELOC activity on the rise

Posted on Jul 31 2014 by

According to the latest Experian-Oliver Wyman Market Intelligence Report, home equity line of credit (HELOC) originations warmed up significantly heading into summer.

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The majority of Millennials have used a cosigner in the past

Posted on Apr 24 2014 by

A recent survey focusing on the credit behavior of Millennials (age group 18 to 30) shows that 90 percent are familiar with cosigning and two-thirds have used a cosigner in the past.

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Annual study analyzes e-mail marketing trends

Posted on Mar 27 2014 by

According to Experian Marketing Services’ annual Email Market Study, personalized promotional emails have 29 percent higher unique open rates and 41 percent higher unique click
rates than nonpersonalized mailings.

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