Customer Targeting & Segmentation

Loading...

This article was updated on March 12, 2024. The number of decisions that a business must make in the marketing space is on the...

March 12, 2024 by Julie Lee

This article was updated on March 6, 2024. Advances in analytics and modeling are making credit risk decisioning more efficient and precise. And while...

March 6, 2024 by Julie Lee

This article was updated on February 21, 2024. With the rise of technology and data analytics in the financial industry today, it’s no longer...

February 21, 2024 by Theresa Nguyen

This article was updated on February 13, 2024. Traditional credit data has long been a reliable source for measuring consumers’ creditworthiness. While that’s not...

February 13, 2024 by Laura Burrows

This article was updated on January 23, 2024. Sometimes you have to break from tradition and look to modern solutions to address modern problems....

January 23, 2024 by Julie Lee

While today’s consumers expect a smooth, frictionless digital experience, many financial institutions still rely on outdated technology and manual reviews to acquire new customers....

December 19, 2023 by Theresa Nguyen

Well-designed underwriting strategies are critical to creating more value out of your member relationships and driving growth for your business. But what makes an...

November 28, 2023 by Theresa Nguyen

Growing deposits from existing customers and members is an ongoing priority for banks and credit unions. However, it can be challenging to identify the...

November 9, 2023 by Theresa Nguyen

This article was updated on September 8, 2023. Prescreen, prequalification and preapproval. The terms sound similar, but lenders beware. These credit solutions are quite...

September 8, 2023 by Stefani Wendel

Americans swipe, tap or insert their debit and credit cards at supermarkets, gas stations, restaurants, hotels and ATMs, conducting more than 74 million daily...

August 30, 2023 by Theresa Nguyen

This article was updated on August 24, 2023. The continuous shift to digital has made a tremendous impact on consumer preferences and behaviors, with...

August 24, 2023 by Theresa Nguyen

In today’s changing economy, banks of all sizes are growing more budget conscious, leading many to pull back on their credit marketing spend. But...

June 26, 2023 by Theresa Nguyen

Credit portfolio management has often involved navigating uncertainty, but some periods are more extreme than others. With the right data and analytics you can...

June 15, 2023 by Laura Burrows

On average, the typical global consumer owns three or more connected devices.1 80% of consumers bounce between devices, while 31% who turned to digital...

May 25, 2023 by Theresa Nguyen

To reach customers in our modern, diverse communications landscape, it’s not enough to send out one-size-fits-all marketing messages. Today’s consumers value and continue to...

May 19, 2023 by Theresa Nguyen

Subscribe to our blog

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Experian Insights blog

Don't miss out on the latest industry trends and insights!
Subscribe