Retail card balances vary by credit score tier

As of Q2 2012, subprime borrowers are carrying the largest retail card balances, with an average card balance per account of $620 and $700 for VantageScore® D and F tiers, respectively. The national average balance on a retail account is $329 — an increase of 39 percent over 2011. VantageScore A tier (super-prime) consumers carry the lowest average balance at $99 per account.

Learn how retailers and bankcard issuers can proactively match prospects to the right product using their individual credit data.

Source: Experian-Oliver Wyman Market Intelligence Reports.

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