Make Campaigns More Predictable with Propensity Modeling

Posted on Feb 09 2015 by

Propensity Modeling

In business marketing propensity models will determine which prospects or customers are likely to respond to a particular offer. This article discusses propensity models at a high level.

Making global expansion a less risky proposition

Posted on Nov 12 2014 by


Experian makes it easy for our customers to expand into new territories through our enhanced international data capabilities.

Meet Experian Business Information Services at Money 20/20

Posted on Nov 02 2014 by


Experian Business Information Services is in Las Vegas this week for the Money 20/20 trade show. We are very excited to be meeting with show attendees to answer questions and show our industry leading business information solutions.

Are You a B2B Marketing Expert? Take the quiz

Posted on Sep 23 2014 by


Are you up to the B2B Marketing challenge? Take our B2B Marketing Quiz, share your results on Twitter and challenge your colleagues. Learn more

With iPhone 6 Apple Ushers In Wave of Credit Card Innovation

Posted on Sep 09 2014 by

Apple iPhone NFC

The new iPhone 6 is expected to support NFC for mobile payments. NFC allows two devices to transfer encrypted data at short ranges using radio waves.

Celebrate The Season with 15% Off Experian Smart Business Reports

Posted on Dec 10 2013 by

      Experian Business Information Services is happy to announce a Holiday Sale on our Smart Business Reports. Discount applies to retail prices on single reports purchased this week 12/10/13  – 12/15/13. Our Smart Business Reports provide access to critical information needed for making informed financial business decisions about whom you do business with […]

BusinessIQ Express discount – Celebrating National Small Business Week

Posted on May 24 2012 by

We promise that blogging from our product managers will start again soon, but in the meantime, here’s more from the Marketing and PR front… In honor of National Small Business Week, through May 30, 2012, we’re offering a 50% savings on our brand new BusinessIQ Express tool — just $375 for an annual subscription rather than $750. […]

Introducing BusinessIQ Express for Small Businesses

Posted on May 08 2012 by

Are you a small business owner or do you know one? At FinovateSpring 2012 this morning, we announced BusinessIQ Express, an exciting online tool designed to help small businesses keep the cash flowing by helping them make smarter decisions about the businesses they work with. The tool helps users: Evaluate prospects, customers, suppliers and partners […]

Corporate Linkage – it’s never finished

Posted on Oct 31 2011 by

In the world of Corporate Linkage I often hear, “linkage is never finished”.  What do I mean by this statement?  Change is constant in today’s business environment.  Some businesses are starting up while others are closing their doors.  Businesses are acquired and businesses merge.  That is why at Experian we constantly monitor for changes in […]

Enough is Enough – Pulling the trigger on automated credit decisioning

Posted on Aug 31 2011 by

All too often as credit risk professionals, we don’t take the time to evaluate our credit policies because “that’s how it has always been done around here”. Unfortunately, it is this sheer mentality that increases days sales outstanding, raises uncollectable debt and prohibits us from identifying  good growth opportunities.  Reviewing your policies early and often […]