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 The number one rule in the banking industry is to know your customer. You'll know more than ever when you make Experian segmentation and modeling tools part of your marketing efforts. Available for both list selection and data append, our innovative applications help you understand the lifestyles, product interests, and spending habits of your best customers and prime prospects.
With coverage on more than 30 million households – and up to 1 million updates each month – BehaviorBank® is one of the nation’s largest repositories of consumer-supplied behavioral information, delivering responsive and highly qualified prospects.
Experian's cooperative databases allow you to capitalize on the collective marketing power of the catalog and publishing industries. By sharing their customers, hundreds of participating catalogers and publishers create a rich source of response data and provide access to new audiences.
TrueTouchSM is a multidimensional targeting solution that not only identifies your best customers and prospects, but also tells you what type of messages and offers motivate their purchases, the communication channels they prefer, and the times they prefer to be reached.
For more information on predicting consumer behavior, please call us at 888 375 5716.
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