BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 12.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC CREATED:20121127T214831Z DESCRIPTION:Engaging Today’s Empowered Consumer with 1:1\, Real-Time Conv ersations \nWhitepapers Live 2 Track\nThursday\, November 1\, 2:20 p.m.\nSession Room 4\n\nToday’s consumer is demanding – he/she is empowered and hyper-connected. Brands need to find new ways to engage with this empowered consumer if they want to build meaningful r elationships that deepen loyalty\, strengthen brand advocacy and drive tra nsactions. But how can marketers do this effectively\, when data and funct ional silos still exist and communications are still treated as campaigns vs. a powerful tool to build and sustain ongoing\, meaningful dialogues ac ross channels?\n\nBy utilizing additional customer data that may exist out side of functional silos\, creating a culture that embraces continuous tes ting\, and leveraging predictive modeling and segmentation\, brands can no w go beyond simply “sending messages” and connect with customers in a more personal and more powerful way than ever before. \n\nIn this session\ , Experian Marketing Services will:\n·Explore how to create and maintain a holistic view of customers across marketing channels\n·Identify common customer touch points that marketers can use to extend the conversation wi th their customers\n·Demonstrate how to build a culture of continuous tes ting and implement strategies based on results \n\n DTEND:20130130T195000Z DTSTAMP:20121127T214831Z DTSTART:20130130T192000Z LAST-MODIFIED:20121127T214831Z LOCATION:Session Room 4 PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:Experian Session: Engaging Today’s Empowered Consu mer with 1:1\, Real-Time Conversations TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000704E4DF37CA5CD01000000000000000 010000000E6E66AB63E2E2B488EBA2FBF508818E0 X-ALT-DESC;FMTTYPE=text/html:\n\n\n\n\n\n\n\n\n

Engaging Today’s Emp owered Consumer with 1:1\, Real-Time Conversations

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Whitepapers Live 2 Track
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Thursday\, November 1\, 2:20 p.m.
\nSession Room 4
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Today’s consumer is demanding – he/she is e mpowered and hyper-connected. Brands need to find new ways to engage with this empowered consumer if they want to build meaningful relationships tha t deepen loyalty\, strengthen brand advocacy and drive transactions. But h ow can marketers do this effectively\, when data and functional silos stil l exist and communications are still treated as campaigns vs. a powerful t ool to build and sustain ongoing\, meaningful dialogues across channels?
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By utilizing additional customer d ata that may exist outside of functional silos\, creating a culture that e mbraces continuous testing\, and leveraging predictive modeling and segmen tation\, brands can now go beyond simply “sending messages” and connec t with customers in a more personal and more powerful way than ever before .
\n\n
\n\n
In this session\, Experian Marketing Services will:
\n\n
·Explore how to create and maintain a holistic view of customer s across marketing channels
\n\n
·Identify common customer touch points that marketers can use to extend the conversation with their custo mers
\n\n
·Demonstrate how to build a culture of continuous test ing and implement strategies based on results
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\n\n\n X-MICROSOFT-CDO-BUSYSTATUS:BUSY X-MICROSOFT-CDO-IMPORTANCE:1 X-MICROSOFT-DISALLOW-COUNTER:FALSE X-MS-OLK-ALLOWEXTERNCHECK:TRUE X-MS-OLK-AUTOFILLLOCATION:FALSE X-MS-OLK-CONFTYPE:0 END:VEVENT END:VCALENDAR