BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 12.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC CREATED:20130114T225417Z DESCRIPTION:Engaging today’s empowered consumer with 1:1 meaningful conve rsations \nToday’s consumer is demanding\, empowered and hyper-connected . Consumers expect their favorite brands to deliver timely and relevant ma rketing communications. They see a brand\, not a channel. As marketers\, w e have to win them over to earn their loyalty. Learn how to leverage mobil e\, social and other digital media to increase customer email engagement a nd create a culture that goes beyond simply sending messages and connect w ith customers in a more timely and personal way than ever before.\n DTEND;VALUE=DATE:20130226 DTSTAMP:20130114T225417Z DTSTART;VALUE=DATE:20130225 LAST-MODIFIED:20130114T225417Z LOCATION:Table 5 - Email Optimization\, Personalization & Segmentation Summ it PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:Experian Marketing Services Roundtable: Engaging Tod ay’s Empowered Consumer With 1:1 Meaningful Conversations TRANSP:TRANSPARENT UID:040000008200E00074C5B7101A82E00800000000C077EB2B80F2CD01000000000000000 01000000077AC995BF0035F4988C4CCB6A508A70E X-ALT-DESC;FMTTYPE=text/html:\n\n\n\n\n\n\n\n\n

Engaging today’s empowered consumer with 1:1 mean ingful conversations

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Today’ s consumer is demanding\, empowered and hyper-connected. Consumers expect thei r favorite brands to deliver timely and relevant marketing communications. They see a brand\, not a channel. As marketers\, we have to win them over to earn their loyalty. Learn how to leverage mobile \, social and other digital media to increase customer email engagement and create a culture that goes b eyond simply sending messages and connect with customers in a more timely and personal way than ever before.

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